The Client at a Glance

Client: Clean Queen Denver

Industry: Residential Cleaning Services

Team: 3 Office Staff + 24 Cleaners

Annual Revenue: $1.25M

Goal: Scale to $3M/year without burning out

The Problem

Clean Queen had grown rapidly, but their internal operations couldn’t keep up.

• Systems lived in Trello, email, and everyone’s heads

• Daily fire drills, dropped balls, no operational visibility (business owner had no idea if tasks were done or stuck)

• The owner hadn’t taken a vacation in 7 years
  

The Solution

We designed a fully custom Asana workspace that centralized every operational workflow:

• HR: Onboarding, hiring, reviews

• Field Ops: Scheduling, inventory, time-off

• Admin & CS: Daily workflows, escalations

• Finance: Bookkeeping, payroll, recurring tasks

• Marketing: Content calendar, lead follow-ups

• Visionary/Owner: Quarterly planning + metrics tracking

Everything was mapped to daily/weekly/monthly/quarterly cycles, fully assigned, documented, and automated.

Deliverables

Full operations audit

• Custom Asana build aligned to org chart

• SOP documentation for every workflow

• Team training + recorded walkthroughs

• 30 days of post-launch support

• Thoughtful touches: framed workflow cards for the office

🎉 The Result (in Katie’s Words)

“I’m taking my first vacation in 7 years and feel completely confident my team can handle it. Jessi helped us build our operations in Asana, trained everyone, and got it done so fast - something that would’ve taken me years with my ADHD. We’ll absolutely recommend her!”